Advertising Is a Wasteful Expenditure or an Investment

Many a times, we as consumers remember the setting of the ad but forget the brand that was being advertised†¦this is definitely a pitfall and must be looked into. For an ad to have a real impact, it must be able to create brand retention. Advertising is the main source of â€Å"Customer Education† in marketing. Its main advantage to the customer is that we become aware of the products in the market and have a competitive advantage in buying the products and services. Its main advantage to the seller is in the manner of informing the prospective customers of the values of the products and capturing them. In older days, ads were on papers and pamphlets and billboards. In this electronic era, it has captured the TV and the internet. Therefore advertising is not a waste of resources. But as companies make their advertising expenditure on customer then it would be a bit problematic condition for customers as companies just look for their profits and if the advertising agency is not good then the whole budget goes waste. So i think company should be effective to make an ad as for this era advertising is an important aspect for all types of businesses. But company should not make the ads on the costs of customer’s money as they don’t give customer a big return but they have a huge returns and companies absorb bloods of poor customers. So i think that should be stop or minimized as in India rich are becoming more richer and poor becoming more poorer Advertising Is a Wasteful Expenditure or an Investment Many a times, we as consumers remember the setting of the ad but forget the brand that was being advertised†¦this is definitely a pitfall and must be looked into. For an ad to have a real impact, it must be able to create brand retention. Advertising is the main source of â€Å"Customer Education† in marketing. Its main advantage to the customer is that we become aware of the products in the market and have a competitive advantage in buying the products and services. Its main advantage to the seller is in the manner of informing the prospective customers of the values of the products and capturing them. In older days, ads were on papers and pamphlets and billboards. In this electronic era, it has captured the TV and the internet. Therefore advertising is not a waste of resources. But as companies make their advertising expenditure on customer then it would be a bit problematic condition for customers as companies just look for their profits and if the advertising agency is not good then the whole budget goes waste. So i think company should be effective to make an ad as for this era advertising is an important aspect for all types of businesses. But company should not make the ads on the costs of customer’s money as they don’t give customer a big return but they have a huge returns and companies absorb bloods of poor customers. So i think that should be stop or minimized as in India rich are becoming more richer and poor becoming more poorer

Marketing Strategy for Business .Marketing & Enterprise .I chose this Essay

Marketing Strategy for Business .Marketing & Enterprise .I chose this company for assignmnet(Midland News Association.Express & - Essay Example Implementation 24 7. Conclusion 24 References 24 1. Executive summary 1.1 Current Position Midland News Association (MNA Media) is the largest independent regional news company in the UK. The company is owned and operated by the Graham family of Wolverhampton. Two of its daily titles, Express & Star and the Shropshire Star, are Britain’s biggest selling regional daily newspapers, and sell more than 200,000 copies everyday. 1.2 Key issues The major concern facing Midland News Association is the generally lackluster trend in the industry. Declining demand constrained the UK newspapers industry over 2006 to 2011, and while the rate of decline is likely to slow down after 2011, forecasted demand remains bleak until 2016 ('Newspapers Industry Profile’, 2013). A lesser but still important concern is that of remaining competitive even while rival regional publications adopt innovative practices to create new products. 2. Corporate Strategy 2.1 Corporate mission/objectives The Express & Star aims to become the biggest-selling regional evening newspaper in Britain (â€Å"About Us†, 2013). Its objectives include providing its subscribers and readers with accurate and timely news on the political, business, lifestyle and social events, and articles of general interest for entertainment, through printed and online publications, in a manner that afford customers easy access. 2.2 Summary of overall position and corporate strategy Strategic pricing. Express and Star fields two types of issues every week. The midweek edition carries the regular features and while there are special interest features, overall the newpaper adopts straightforward news reporting in both its print and e-edition. MNA retained the price of the mid-week issues, but raised the price of the Weekend edition by 30 per cent. The significant price increase is justified by the higher value added and the inclusion of features such as the week-long TV guide which makes the Weekend edition r elevant for the entire week following (Cross, 2013a). Image overhaul. Recently, the Express and Star have have kept pace with competitors’ moves by matching their attempts with a corresponding strategy. Cross (2013a) reported in April a revamp by competitor Birmingham Mail of its weekend paper, Trinity Mirror, intended to boost readership. The new Saturday issue boasts a new design, combined with a launch of its e-edition, improvements to the website, and the launch of a new, part-free Friday edition of which the paper distributed 50,000 copies free throughout the city centre. To match the move Express and Star rebranded its Saturday edition as the ‘Weekend’ edition which included a new supplement featuring ‘a full weekly TV guide, lifestyle and entertainment sections, new columnists, and several puzzles and games pages. Like the Trinity Mirror, Express and Star’s Weekend edition will sell at the higher price of 60p from the previous 45p (Cross, 2013 a). Expansion into mobile publishing. The Express and Star launched in April 2013 an app for Android smartphones which is made available by Google Play online store. The app allows subscribers to view the same image as features in the printed edition.This also allows greater access of readers to MNA’s products, without necessarily being confined in time and space. 3. External and internal analysis 3.1 PESTEL Political – The UK is a democracy with a stable governance system supported by highly consistent policies

Ecosystem Succession Essay Example | Topics and Well Written Essays - 750 words

Ecosystem Succession - Essay Example The Classical model of ecological succession shows that the "structural complexity and organization of an ecosystem increase and mature over time as succession progresses." The natural cycle of progression according to this model is shown below. The model above shows the natural cycle of progression of an ecosystem. The early successional stage is characterized by a few "pioneer species" and net community production is greater than respiration. The next mature stage shows an increase in species diversity, biomass, nutrients, food chains, and net production is equal to respiration. The succession slows down when it reaches equilibrium at the level of "climax" community. "Autogenic Succession is self-driven, resulting from the interaction between organisms and their environment." There are two types of autogenic succession. Primary Succession occurs on virgin or newly formed substrates, such as lava flows, alluvial deposits, newly exposed rock faces and glacial moraines. (Mackenzie, Ball and Virdee 2001) the Glacier Bay and Krakatau sequences are examples of Primary Succession. "Secondary succession occurs on disturbed ground where vegetation cover has been disturbed by external environmental factors like humans, animals or by fire, wind, floods. Succession from bare moraine to mature coniferous forest has been shown in areas left bare by the retreating ice in Glacier Bay, South East Alaska. This is a prime example of primary succession. Current estimates have shown that it takes 250 years for mature forest to develop from bare moraine. (Packam, Harding, Hilton, Stuttard 1992) The process involves colonization of the nutrient poor clay by mosses and shallow-rooted herbaceous species like mountain avens (Dryas sp.). These early species alter the soil conditions facilitating the colonization by new species. Nitrogen fixation is a free process in succession. Litter accumulation helps in soil development, which aids colonization by shrub and eventually tree species like Cottonwood and Hemlock. Marble is present in the area and the soil parent material shows a pH of 8.0 - 8.4. The development of Sitka Alder has a strong acidifying effect leading to a fall in pH from 8.0 to 5.0 approximately within 30-50 years. Alder nodules also fix atmospheric nitrogen, and the increase in nitrogen values of the soil is crucial to the initial establishment of Sitka Spruce. The Spruce eventually displaces the Alder, and it leads to a mature Sitka Spruce-Hemlock forest. In another 1250 years, the mature forest changes to Sphagnum-dominated muskeg bog in suitable sites. Krakatau Another example of Primary Succession is the Krakatau group, which lies over an orogenic hot spot in between Java and Sumatra. After the explosion in 1883, the present successional sequence was started on Rakata, and the smaller islands of Rakata Kecil and Sertung. Here volcanic ash sterilized the whole area. But the successional sequence, which started with a few blades of grass on Rakata in 1884, has led to a lush tropical forest over the century. The pioneer species included